OpenAI’s new agent is a shot at Meta — but can it compete with free?

Oct 1, 2026 - 17:38

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OpenAI’s new agent is a shot at Meta — but can it compete with free?

Sam Altman, chief executive officer and co-founder of OpenAI Inc., speaks during OpenAI DevDay in San Francisco, California, US, on Tuesday, Sept. 29, 2026. Altman introduced ChatGPT Space, touted as a place where work teammates and AI agents can work together. Photographer: Minh Connors/Bloomberg via Getty Images | Bloomberg via Getty Images

At OpenAI's annual DevDay conference, the company pulled out all the stops to compete with its rivals - primarily Meta, whose Muse AI agent platform has seen early runaway success. CEO Sam Altman walked onstage to cheers and announced Dots, a "real-deal AI" agent powered by GPT-6 Astra, "inspired by the cool agents that we all watched in movies growing up." Similar to Muse, Dots aims for disarming cuteness, taking the form of colorful, personalizable blobs with eyes. OpenAI fired shots at Meta by demonstrating Dots' ability to not just act as helpful assistants but build metaverse-esque virtual worlds. But in one key area, Dots strikingly fa …

Read the full story at The Verge.